Whether you're into climbing, hiking, biking, fishing, scuba diving, or camping, TRAKD provides personalized suggestions based on your preferences, location, and past activity.
The app doesn’t just show you places, it gives you context. For climbing, users can log specific routes and performance. For diving, it tracks gear, dive logs, and even marine species encountered. This data feeds a personalized algorithm that understands your style of adventure and suggests challenges and spots that align with your capabilities and interests.
The Strategy:
Move people away from repeating the same safe choices (familiar campsites, hikes, or dive spots) by showing them new places curated to feel achievable, relevant, and exciting. Inspire discovery. Shift behavior. And build a deeper connection between the user and the environment.
