Pizza Hut
Tasked with reimagining Pizza Hut’s website as part of a brand relaunch, I led the digital overhaul with a clear mobile-first focus. The goal was to simplify the entire ordering experience — from intuitive menu flows to history-based recommendations and dynamic offers. The redesign featured a clean, modern UI built for speed, ease, and repeat use. Every screen was designed to streamline ordering while staying true to Pizza Hut’s playful tone, balancing brand character with conversion-focused UX. Responsible for: Digital Strategy • UI/UX • Interaction Design • Web Design • Icon Creation • Illustration