Crown Resorts
Crown Resorts required a complete reimagining of its digital ecosystem to meet the demands of a growing international audience. I led a full digital transformation, consolidating 17 legacy websites into a single unified platform, streamlining operations across hotels, casinos, restaurants, and retail. Spending extensive time on-site, I gained a deep understanding of Crown’s internal operations, enabling a tailored solution that introduced real-time data sharing across all sectors. This integration allowed for the creation of dynamic, automated offers — a first in Crown’s digital history — while delivering a seamless mobile-first experience. Responsible for: Concept • Digital Strategy • Service Design • User Research • Wireframes • UI/UX • Interaction Design • App & Website Design • Video Production • Animation