I was given the opportunity to completely overhaul Crown Resorts websites from the ground up. With an ever growing worldwide market, Crown identified the need for a stronger global presence to enable them to find new opportunities for growth whilst at the same time servicing an ever-growing audience of mobile users. I spent a lot of time on-site with Crown to fully understand internal operations across all business sectors, Hotels, Shops, Restaurants and Casinos. The main challenge was removing the 17 live websites Crown had built up over the years and reducing it to a single platform allowing each business sector to share live data, smarter and faster, creating combined automated offers for the first time in Crown's history.
Responsible for: Concept • Digital Strategy • Service Design • User Research • Wireframes • UI/UX • Interaction Design • App & Website Design • Video Production • Animation