Technically Ambitious, Visually Relentless 
We used 3D motion tracking and advanced character rigging to push the realism and weight of Shaq’s presence as a digital Roman god. The result is a bold, graphic visual style that matches the energy and aggression of the track itself — a perfect sync between music and image.
Outcome
The final film premiered across platforms, quickly reaching over a million views and generating major buzz. Shaq debuted the animation live on Inside the NBA, bringing the project to a national audience and marking its official launch in true Shaq fashion. Bold, relentless, and visually unapologetic, Chaos was praised as one of the most ambitious 3D music videos ever released.
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