Cartoon Network Minimatch
Cartoon Network needed its first virtual world to be bold, scalable, and unforgettable. With over 4 million active monthly users, the challenge was to build a full online game that could handle massive traffic, integrate with their existing systems, and feel authentically “Cartoon Network.” I led the creative direction from the ground up, designing characters, environments, and all in-game animations for a rich MMO experience aimed at 8–12-year-olds. The result? A wildly successful launch that surpassed all expectations, hitting 5 million new users in its first week. Responsible for: Concept • Character & Environment Design • 3D • Animation • Art Direction