AMP Bank
As part of AMP’s digital transformation initiative, I led the complete redesign of their mobile banking platform, translating customer insights into intuitive, modern features that elevate day-to-day banking. From voice biometrics to augmented ATM locators, the new My AMP app integrates a clean UI with a deeply considered UX, ensuring users can manage everything from daily transactions to budgeting goals with ease. Designed around a mobile-first mentality, the app simplifies complex financial interactions while strengthening AMP’s position as a digital-first bank in Australia. Responsible for: Concept • Digital Strategy • User Research • User Personas • Wireframing • Service Design Blueprints • UI/UX • Interaction Design • Mobile Design • Icon Design