Adidas
The brief was simple: launch the latest Adidas EQT range with a minimal, modern interface that gave each trainer its own stage. The creative direction focused on stripping away clutter and letting the product speak for itself, using bold colour backgrounds, clean typography, and a refined shopping experience. Each trainer was given a unique colour story, supported by a smooth 3-stripe screen transition — a nod to Adidas’ iconic branding. The entire UX was designed to feel intuitive, elegant, and native across all devices. From desktop to mobile, the interaction was fluid and product-forward. Behind the simplicity sat a rich layer of tech. The site featured subtle animation cues and smart product filters that allowed users to explore the range without distraction. The result was a best-in-class e-commerce experience that elevated the EQT line, resonating with both sneakerheads and casual buyers alike. Responsible for: Concept • UI/UX • Interaction Design • Web Design • Video Production • Animation